“Erin Andrews, Fox NFL Sportscaster, Designs a Sportswear Collection - WWD” plus 2 more |
- Erin Andrews, Fox NFL Sportscaster, Designs a Sportswear Collection - WWD
- Fall Fashion: Aesthetics, Colors, and Styles to know - The Runner Online
- Designs to Last - The New York Times
| Erin Andrews, Fox NFL Sportscaster, Designs a Sportswear Collection - WWD Posted: 01 Oct 2019 09:01 PM PDT  Erin Andrews, a sideline reporter for Fox NFL, is throwing herself into the fashion game. The 41-year-old sportscaster, who's also the host of "Dancing with the Stars," has developed a women's sportswear collection called Wear by Erin Andrews, featuring apparel representative of all 32 NFL teams. Whether one's a fan of the Philadelphia Eagles, Tennessee Titans, San Francisco 49ers, or any of the other NFL teams, Andrews has created specific clothing to wear both to game day and afterward out to dinner or to hang out at a bar. Each of the styles have the team name or logo, in some fashion, but it's a more subtle interpretation. "We want people to feel they can wear this outside the stadium, not just wear this to the stadium," said Andrews. "Ours is so subtle. People love associating themselves with a team, that if they want to wear it outside of a game they can do it and not feel that it's in their faces." The line features half-zip pullovers, full-zip hoodies, pullover hoodies, pull-on track pants, crew neck T-shirts, long-sleeve T-shirts, satin bomber jackets, and a denim shirt. Prices range from $39 for T-shirts up to $119 for bombers. "I'm obviously a huge sports fan ever since I was a young kid," said Andrews, in an interview in New York last Tuesday. Andrews had just flown in that morning from Los Angeles, where she had hosted "Dancing with the Stars," the previous night. Her weekly schedule is jam-packed, covering football games for Fox NFL on Thursday and Sunday nights and then returning to her hometown of L.A. for "Dancing with the Stars." See Also: H&M and NFL Star Jarvis Landry Gear Up for Fall With Collection As a first-born child, Andrews said her father got her interested in sports and she loved it. "I wanted to be with my dad and hear the stories of who was cool, who are the good players, who are the good organizations and who the enemies were," she said. She grew up in New England, so her favorite teams growing up were the Boston Celtics and the Boston Red Sox. At that time, the New England Patriots weren't doing that well so were never on TV, but the Green Bay Packers were, so her dad became a Packers fan. She later married an athlete, Jarret Stoll, a hockey player, who played for the Edmonton Oilers and Los Angeles Kings. He was also a two-time Stanley Cup champion, winning with Los Angeles in 2012 and 2014. She recalled that when she'd go to the games, or go out afterward, she felt, "I can't wear this T-shirt out to dinner." She said there was a lot of fan merchandise out there, but nothing was appropriate or fashionable enough to go out in. She felt that there should be more options for women, especially since 46 percent of the football fan base is women. So she approached Michael Rubin, executive chairman of Fanatics, and told him that her dream was to do a line. He liked the idea and they got to work on it. Andrews teamed with Dabah Fashion Group to manufacture a nine-piece collection. "I'm not saying I'm a fashionista by any means, but I love a good T-shirt, I love a bomber jacket, I love a jean jacket, I love my hoodie. I'm just not crazy about having the logo in the center. I like it to be functional, but to wear it not just to go to a game, but I'd like to be able to wear it everywhere, anywhere." She developed the logo for the brand, at an Italian restaurant after a couple of glasses of wine following Super Bowl 2016, which is Wear by Erin Andrews. The Wear has her initials in the middle. Erin Andrews in Wear by Erin Andrews. Nick Kova Andrews said Dabah got involved last spring. "They've been awesome. They got this very late to come out this season. We started working on this in April, and we're already working on fall for next year," she said. She noted this will be an ongoing collaboration, and they'll have new capsules introduced. She wasn't at liberty to discuss them at this time. Andrews said her desire was to create something that was functional, age-appropriate, size-inclusive and comfortable to wear. She's targeting women of all ages, up from high school and college to women in their 50s or older. Sizes range from XS (0-2) to XXL (18). See Also: Men's Wearhouse, Jos. A. Bank to Offer NFL Custom Linings She said the clothes are subtle. For example, the crew neck T-shirt has printed stripes and a raised rubber print logo. "You can put it with a blazer or a leather jacket," she said. The hoodie sweatshirts, for example, have logo drawstrings and raised rubber print logo of the team's name. The color-blocked quilted satin bomber jacket has printed lining featuring the team's logo, tonal embroidery of the team logo and name on the front and the back. The denim shirt is in a light wash denim with distress printing and patches. Asked what type of woman the collection is geared toward, Rhiannon Madden, vice president of NFL Consumer Products, said Wear is not geared toward a type of woman, but more of a style. "The NFL has a tremendous female fan base, these women all have their individual styles and ways in which they like to show their team pride. With that, we need to constantly innovate and find new ways to reach these fans. This line is for a fan who wants to show her team pride in a more subtle, trend right way." A Wear by Erin Andrews sweatshirt. Courtesy Photo "We have fans who love showing off their fandom and are loud and proud, and we have others who prefer to show this in a more subtle and more intuitive way, similar to how they dress every day. We are always evaluating our offering to ensure we have something for all of our fans. The line is exceptionally versatile and gives you the opportunity to wear it for many occasions," said Madden. The marketing plan is for it to be promoted on social, e-mail, digital and fashion/lifestyle articles, said Madden. They also plan to use influencers and the NFL channels to spread the word. Jack Boyle, global co-president. direct-to-consumer retail, of Fanatics, the largest retailer of licensed sports merchandise in the world, said that Andrews' line differs from other women's NFL merchandise on the site. "I think what distinguishes this is Erin's take on what fashion is and how that can be interpreted for the female fan. Erin has had a unique opportunity to be around fans, and stadiums and players all over the country, and she's used that experience to really understand what voids and opportunities are out there within NFL women's apparel." He said women's apparel is the fastest-growing segment at Fanatics today. Half the fans that visit the site are women. Since the start of the season, sales of women's NFL licensed merchandise across the Fanatics network (including NFLShop.com) are up nearly 20 percent versus the same period a year ago. "Erin identified fashion in some unique looks that she didn't feel were being serviced in our industry today. We have a great group of licensees, but she felt there was a great sensibility in some of the fashion she could bring to our fans," he said. Boyle sees this as a long-term partnership with Andrews. "It will have the opportunity to reach other leagues as well. Her expertise goes beyond just the NFL. She's very involved in other sports. She's had a lot of experience in NCAA and MLB from a media perspective. Right now it's just NFL, but we do see this as a long-term partnership and the opportunity to possibly expand into other leagues," said Boyle. Read More: DKNY, NFL Partner on Sport Collection Fanatics plans to promote the line through every channel. "Social will play a much bigger role than the rest of our business. We have incredible engagement with our female fans in social channels — in Facebook and Instagram. We will reach out to our large e-mail base, and also paid marketing and natural search. We'll go to market in a very different way than our traditional men's business or our jersey business," he said. Boyle said their female fans "over-index in social engagement in commerce." Boyle said the collection will be sold on Fanatics.com, as well as NFLShop.com, 24 NFL e-commerce stores which Fanatics operates and several NFL stadium stores, beginning Thursday. While he has ambitious expectations for the line, he decided to give a specific first-year sales projection. "We went after this very aggressively. It's meant to be a real impact on fashion for the fan, as well as a strong financial act for us," said Boyle. When asked how they determine how much to buy for each team, he said, "We run the largest NFL business in the world. We have a lot of data that points us to the most important teams and how each of the teams is trending. We use data and analytics based on real-time demand in order to buy the right quantities for each of the teams." In Boyle's opinion, the line has the opportunity to become much broader and have multiple deliveries within the season. "NFL is not just a four-month business. We're in it 12 months a year. Being able to come back in spring, summer, fall and even a holiday collection, after we get this off the ground, will be a way to complete the collection. "We're building a really strong foundation for the start of this partnership and the opportunities for this to expand to more deliveries and even more categories is definitely on the table." See Also: The Best and Worst Style From the NFL Draft Andrews would welcome a world of Wear by Erin Andrews products and is especially interested in a pets and kids' line. As for how she likes to dress when doing her sportscasts all over the country, she said, "You're looking at it." She was dressed in jeans and a striped top with no team affiliation, just the NFL logo because she can't be biased when reporting. "I log about three miles a game. I'm on my feet four to five hours, with no potty breaks. I have to wear comfortable shoes, and you have to be comfortable and ready for any climate. I was in Jacksonville last Thursday night, and it rained 10 times. You have to be prepared to be rained on and look presentable for 50 million people to watch you, and not wear the team colors you're reporting on." Asked how she juggles her roles at "Dancing with the Stars" and Fox NFL, and now as a budding fashion designer? "A lot of caffeine and a lot of help from my team, and lot of forgiveness from my husband," she said. For more stories: Kohl's Expands Relationship With Fanatics for Online Sports Gear LeBron James' $154 Million LA Lakers Decision Helps Drive Sales for Fanatics NFL, Oakley to Partner for Four Years WATCH: Go Inside LeBron James' Rimowa Shoot |
| Fall Fashion: Aesthetics, Colors, and Styles to know - The Runner Online Posted: 01 Oct 2019 06:04 PM PDT
 Photo provided by Regina Carlos. It's officially fall, which means that new styles are surfacing everywhere. Fall fashion is very subjective. Most retail companies have been releasing animal prints, silk or satin shirts with lace, feathers on camisoles, and colors such as lilac purple or mustard. Ever since K-Pop music was introduced to America, stores like Forever 21 have implemented more pastel colors and simple designs. Asian fashion culture has slowly been merging into the American wardrobe. There are also names for certain fashion aesthetics, such as "VSCO girls." They tend to have a hydro flask covered with stickers, mainly shop at Brandy Melville, wear oversized t-shirts with vans, a shell necklace, a scrunchie, and carry Fjallraven Kanken backpacks. There are other widely known types of aesthetics in 2019 known as "grunge", "baddie", and "soft girls." Trends come and go, and are only in style for a short period of time. A couple years later however, they can come back. Some trends that have returned from the past are 90's fashion accessories such as the scrunchie and hair barrettes, which are now a trend for the fall of 2019. Another trend is chunky sneakers, especially the white Filas that every fashion influencer seems to have. Some have called this the "dad shoe" trend. High-waisted "mom" jeans, and anything distressed, especially in jeans, and jean jackets have been proven to be in style for years. A few years ago, a flannel long sleeve shirt tied around the waist was a trend, but like any other trend it faded out. "In my opinion, some current trends are bamboo 'picnic' bags, statement chunky sneakers, biker shorts. I like the chunky sneaker and picnic bag statements. You can definitely wear these trends to school or social events because you can dress them up or down," said Regina Carlos, Class of 2021, who is double majoring in psychology and English. "A popular upcoming trend I've noticed is the whole 'cybergothic' fashion. My favorite trend is the cybergothic, vaporware aesthetic and the whole 90's grunge era, and my least favorite would be the minimalistic looks or even designer statement pieces put together," said management/marketing major Christian Jesse Villaruz, Class of 2021. "My fashion inspiration comes from the T.V. shows, movies and even social media influencers like 'barbiegutz' and 'melovemealot' who express their own personal selves in their style," adds Villaruz. "Well I currently work two jobs, which means that I maintain three different types of outfits. I work with students from K-6, so I need to wear comfortable clothing. For my retail job I wear stylish and professional clothing. My third type of outfit is for my non-work or non-school days, in which I can dress the way I want, and it doesn't necessarily consist of current fashion, but instead always me to express myself" said Celeste Munoz, Class of 2020, majoring in psychology and CAFS (child, adolescent, and family studies). Fashion trends are constantly changing due to a lot of fast fashion companies that mass produce large amounts of clothing made from cheap fabrics by underpaid workers in hazardous work conditions. However, there are many different sustainable fashion options from companies such as Reformation and Everlane, which provide affordable ways to shop for responsible products. Fashion is always changing and new awareness is being brought to the industry every day. |
| Designs to Last - The New York Times Posted: 01 Oct 2019 03:10 AM PDT  In fashion, do all roads lead to France? That's the obvious conclusion as designer after designer decamps — even just temporarily — to Paris from New York, London or Tokyo. It's as if the only way to be taken seriously is to show in the French capital (the latest example: Telfar Clemens), as if being a part of the grand finale of ready-to-wear month is the ultimate sign that one has arrived. Now, two French-fashion exhibitions in New York are examining some of the reasons. "Paris, Capital of Fashion," at The Museum at FIT, focuses on the spare-no-expense, color-drenched explosion of finery that took off in the Ancién Regime (from the 15th to 18th centuries) and hasn't stopped since; "French Fashion, Women, and the First World War," at the Bard Graduate Center Gallery, depicts how the French fashion industry persevered amid hardships and, by war's end, gave the emerging modern world a pretty good idea of how it would dress. "Fashion is to France what the gold mines of Peru are to Spain" is the well-known comment by Louis XIV's finance minister, Jean-Baptiste Colbert, who first organized craft workers into strictly regulated guilds that fended off imports. It was all about "shaping France's identity and giving France a cultural and economic importance on the international stage," said Sophie Kurkdjian, co-curator of the Bard exhibition. The FIT show documents "how Paris acquired and retained its status as our foremost fashion capital," according to Valerie Steele, the museum's director and chief curator. The display in the first gallery depicts France "within a global context, in dialogue with other fashion capitals," she said — engaging in savvy business tactics that have long included not just organized French labor, but the co-opting of foreign talent. It was, in fact, an Englishman in Paris — Charles Frederick Worth, who transformed couture from a small-scale craft into big business by creating official collections; on display is his 1883 yellow satin ball gown with gold and silver threads and glass beads in a lightning bolt pattern, designed exclusively for Alice Vanderbilt, the wife of Cornelius Vanderbilt II, as a fancy dress costume titled "Electric Light." A hidden battery allowed her to carry an illuminated light bulb above her head, Statue of Liberty-style. France was adept not only at protecting its own artisans and attracting other nationalities, but in defanging counterfeiters. To combat the problem, Paris couturiers licensed their designs to other makers instead of standing by while they were copied. A fall 1966/winter 1967 black and white wool tweed Chanel couture suit, collarless, with a pink silk blouse, selling for approximately $400 at the time, is displayed alongside a licensed $40 copy sold by Orbach's, the moderately priced, now-long-gone New York department store; a Jacques Fath couture evening gown circa 1953, hangs next to a red silk satin dress produced the previous year by Joseph Halpert," a Seventh Avenue garment manufacturer. Image  The second gallery at FIT, with a fuller display of couture and confection than the first, takes "a deep dive into the glamour of Paris fashion — how it was constructed and reconstructed over time," Dr. Steele said. A voluminous petticoat dress from 1755-1760 is shown next to a shorter concoction with a similar silhouette, from the fall 2000 John Galliano for Dior couture "Freud or Fetish" collection. On one side of the Dior dress, there is Marie Antoinette as a faux shepherdess; on the other, she approaches the guillotine. The standout items in the room include a Madame Grès draped ivory silk jersey gown, circa 1945 and a Rick Owens red stretch Nona dress, shown with red stretch lamb leather boots, also by Mr. Owens, from earlier this year. So determined was the French cult of the designer to perpetuate itself that, as this exhibition shows, it accomplished the impossible: life after death. Sometimes even long after the deaths of their founders, the houses continued to be animated by new talents such as Claude Montana at Lanvin and, now, Clare Waight Keller at Givenchy. In the exhibition, to show transitions at work, a black lace and silk dress by Chanel, circa 1926, is next to a 1986 black silk crepe evening dress with embroidered trompe l'oeil jewelry by Karl Lagerfeld, one of Chanel's successors; and Pierre Balmain's spring 1954 ladylike Psyche haute couture dress in embroidered lace and silk satin is partnered with a fiercely modern fall 2013 evening dress in beaded black and white raffia and rhinestones by his current successor, Olivier Rousteing. The idea behind these pairings? "Famous names of fashion can be forgotten unless the name of the house becomes associated with an illustrious successor," Dr. Steele said. About three miles north of the FIT, the Bard exhibition underscores something Women's Wear Daily proclaimed in 1917: "Even while she is crippled through the war, the French couture continued to dictate fashions for the entire world." Gathered on the gallery's three floors are convincing examples of how French fashion moved in new directions during the conflict. This exhibition, a considerably expanded reprisal of the 2017 "Mode & Femmes 14/18" show at the Bibliothèque Forney in Paris, is the first comprehensive view of French fashion during World War I, according to Maude Bass-Krueger, the co-curator and a postdoctoral fellow at Leiden University in the Netherlands. She and Dr. Kurkdjian, a research fellow at the Institut d'Histoire du Temps Présent in Paris, curated both the original show and this expanded exhibition. Wartime fashion evolved slowly but expeditiously, removing layers and excess for easier wearability as women of all classes went out to work while men fought at the front. Restrictive high waists and narrow hobble skirts were replaced by looser skirts, suits and — shock — trousers and overalls, along with easy-to-wear calf-length dresses, like those in the exhibition designed by Callot Soeurs, Poiret, Lanvin and Vionnet. Pockets, previously separate items worn under or over dresses, were incorporated into designs, and many of them enlarged — sometimes immoderately. No-nonsense men's suit-style uniforms for women appeared; an army ambulance driver's outfit, made in England in 1915, has a fitted jacket but a full skirt. The time was ripe for Chanel and her pared-down men's wear-influenced styles, such as the 1916 V-neck, sailor-collar silk jersey blouse, its defined waistline cascading into loose pleats, and a 1917 hat, devoid of any frippery save ribbon trim, on display. In the exhibition's book-length catalog, Dr. Bass-Krueger's essay, "Fashion, Gender, and Anxiety," notes that Frenchmen, especially those at the front, often didn't welcome the new directions in fashion. Satirical cartoons, postcards and articles — many on display in the exhibition — show how clothing was used, Dr. Bass-Krueger said, "to unmask deep-seated anxiety about what was perceived as a widening rift between men and women over the course of the war." The soldiers objected not only to the emerging androgynous designs, but even mourning dresses — seen everywhere following the deaths of more than a million French soldiers — were scorned, the essay noted. (One of the exhibition's wall labels states that young widows were viewed as "suspiciously 'available' and too knowledgeable about sex.") But after the war, according to Dr. Bass-Krueger's essay, "as the black dress evolved into a fashion statement in its own right, the seductive tones of the widow's dress became its main selling point." Coco Chanel, for one, took note. Enter the LBD. The deformalization of dress had begun. A central idea of the Bard First World War exhibition, said Dr. Bass-Krueger, "is that what we wear tells the story of our times, from the tailored-suit wearing midinettes who went on strike in May 1917 asking for higher pay and a half-day off, to the overall-clad munitionnettes who replaced men in the factories. This narrative continues up to the blue jean and t-shirt-wearing youth at the Global Climate Strike." The "Paris: Capital of Fashion" exhibition runs through Jan. 4 at the Museum at FIT, Seventh Avenue at 27th Street; "French Fashion, Women & the First World War" through Jan. 5 at the Bard Graduate Center Gallery, 18 West 86th Street. |
| You are subscribed to email updates from "dress clothes for women,dress style names,dress styles" - Google News. To stop receiving these emails, you may unsubscribe now. | Email delivery powered by Google |
| Google, 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States | |
0 Comments